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Recruitment methods

How to write a clear job advertisement, with an adaptable example

A useful job advertisement helps people understand the work and decide whether to meet you. Start with the actual role, then describe it using language applicants recognize.

4 min read Updated 15 Sept 2026 Published by aiKip

What to remember

  • Describe observable work before abstract personal qualities.
  • Separate entry requirements from skills that can be learned.
  • Check every AI suggestion against confirmed employment conditions.
01

Clarify the role with the manager

Ask what the new person should accomplish in three months, what fills their working week and which problems they must handle independently. Establish location, hours, travel, contract and flexibility before discussing writing style.

Clear constraints prevent unsuitable expectations. AI can help express facts, but it must not invent pay, benefits, team size or progression opportunities. Have the responsible manager validate these details.

02

Use a recognizable job title

Use the occupation and a relevant specialization or level. An internal nickname can be explained later. Put location, contract and the role’s purpose near the start, then review the result on a phone.

France Travail’s guidance highlights genuine vacancies and accurate information. Use it as a practical check alongside the rules applicable to your recruitment.

03

Describe observable responsibilities

Use actions such as resolving incoming requests, preparing quotations and coordinating deadlines. Generic requirements like being dynamic do not explain the work.

Add useful context about colleagues, tools or responsibility without inventing volumes. These descriptions should also help prepare interview questions and evidence criteria.

04

Keep requirements proportionate

Distinguish skills needed immediately from knowledge acquired during onboarding. A familiar software package may be trainable, while a regulated qualification may be essential.

French Labour Code Article L1221-6 connects requested information to the job and professional abilities. Replace vague appearance or personality judgments with relevant situations, such as presenting a proposal or explaining a solution to a customer.

05

An example to adapt

The following vacancy is fictional. Replace its conditions, salary and process with validated details before using it. It illustrates structure rather than an actual opening.

Fictional customer-service vacancy
PartDraft content
Title and conditionsCustomer-service specialist · Permanent contract · Lyon · €32,000–36,000 gross annually, depending on relevant skills.
PurposeHelp customers follow their orders and resolve requests with sales and logistics colleagues.
ResponsibilitiesQualify incoming requests, explain solutions, coordinate complex cases and maintain accurate follow-up information.
Starting skillsClear written and spoken communication, organizing concurrent requests and escalating blockers. Internal software training is provided during onboarding.
Working contextA five-person team. Confirm hours, working arrangements and actual benefits before publication.
SelectionAn initial HR conversation followed by a role-focused manager interview. Timing and expected feedback will be communicated.
ApplicationA CV and contact details for the initial application. An optional message can explain relevant context.
06

Explain conditions without vague promises

An honest salary range helps applicants understand the role. Distinguish fixed pay from variable compensation and benefits. Confirm uncertain working arrangements before publishing.

Describe a recruitment process the team can actually deliver. A realistic response date and an update when it changes are more credible than an ambitious promise that nobody owns.

Concrete details about work and onboarding communicate more than repeated superlatives.

07

Use AI for a draft, then review it

aiKip’s assisted writing turns validated role information into a starting text. Provide responsibilities, expected level and known conditions, then review the result with the manager. Remove unconfirmed advantages, tools and context.

Check facts first, then improve readability with clear headings, short paragraphs and less repetition. Time is saved by improving a useful draft, not by removing human validation.

08

Publish and improve from feedback

Check the live career-page layout and application journey. Ensure the application action leads to the correct vacancy and close or update the advertisement when the need changes.

Repeated questions about hours or responsibilities reveal unclear passages. If applicants consistently misunderstand the role, review both the description and distribution channels before blaming the audience.

aiKip connects published vacancies to incoming applications so the same role context continues into reviews and interviews.

aiKip guide

Frequently asked questions

Should a cover letter be mandatory?

Ask for it when it provides useful selection information and explain what you want to understand. Avoid requiring extra documents solely from habit.

Can AI-generated text be published immediately?

Human review is needed to check facts, criteria and conditions. Fluent output may contain invented details.

How many responsibilities should an advertisement contain?

There is no universal number. Group the main responsibilities and explain enough context to understand the job without listing every occasional task.

Published by aiKip with AI-assisted drafting. Examples and templates are illustrative, not customer results. Official references are linked beside the relevant passages and were checked for this update. Legal information should be assessed against your own situation.